The COVID-19 pandemic has turned all the aspects of human life from 2020 onwards. It has also impacted marketing all over the world particularly in the field of digital marketing. The reduction of socializing and face to face interaction caused by the COVID-19 pandemic and the regular lockdowns have shifted customers priorities from offline to online. Digital marketing has become mainstream after COVID-19 like never before as customers behaviour has probably changed forever and is evolving. Thus, COVID-19 has turned to be a determining factor in the sharp growth of digital marketing.
What is Digital Marketing?
Digital marketing can also be called online marketing that uses the internet and electronic gadgets such as mobile phones, tablets, desktops etc. for the promotion of brands and services to connect with potential customers. This includes different mediums such as email, social media, affiliate marketing, advertising, Search Engine Optimization, etc.
Major Factors for Increase in Digital Marketing Post COVID-19
People Are Spending More Time Online
As people have been stuck in their homes, they are spending more time on the internet like never before. Internet usage has drastically increased up to 25% within a few days the pandemic started forcing people into lockdown. This has automatically increased the chances of buying goods and services online using these mediums.
The Increasing Trend of Cashless Payment System
People are preferring cashless payments rather than physical transactions post COVID-19 situation. It is becoming popular day by day as customers get more convenience as they can complete purchases from the comfort of their home. They don’t have to carry cash. The transactions are also usually faster and safer as it requires no counting out of cash or making of change. It allows them to buy whatever they want without going bank to withdraw cash.
The Use of Social Media for Business
More than half of the total’s world’s population now uses social media and this number is still increasing. People have become more exposed to these platforms since the COVID-19 pandemic are using several social media platforms. This trend has also played a vital role in the increase of digital marketing as it is one of the best ways to reach the target audience. So, different companies are targeting the leading social media platforms like Facebook, Instagram, Twitter, YouTube etc. to connect with the customers and build a strong chain.
These are some of the major factors that indicate that digital marketing is not the same before and after COVID-19. Digital marketing was already rising before the pandemic but it has become more vital afterwards. e-commerce has grown exponentially, putting a halt to traditional marketing from stores or shops.
COVID-19 has drastically accelerated digital business models and the internet has become a lifeline for most businesses. More than half of the companies have increased their investment in digital marketing as a result of the pandemic. So, more than ever, it’s important for your business too to invest in digital marketing.
Subscribe to our newsletter for the latest tech news, tips & tricks, and tech reviews.